Women Entrepreneurs: Lamazuna
Behind Jecca Makeup, there’s a group of women that love to support each other. And one of the main issues our founder, Jessica Blackler, wants to address is how little that seems to be the case. But we’re here to change that.
Jecca Makeup is a brand that shouts for empowerment at the top of its lungs. We’re all about sharing the love for our work and we look up to women who do the same. For this reason, we decided to shine a light on other entrepreneurs, all women, who are achieving so much and have a lot to say.
The first woman featured on our blog is Laëtitia, founder of the natural cosmetics company Lamazuna. Lamazuna was born in 2010, from Laëtitia’s creative idea of providing the world with reusable cotton pads to remove makeup. Now, Lamazuna’s products widen from solid shampoo and toothpaste, to the innovative ‘oriculì’ (a reusable stick to replace your cotton buds), and even a menstrual cup. Everything is vegan, cruelty free and zero waste.
Here’s our interview with Laëtitia.
Did you have any knowledge of how to run a business before starting one? Being it from school, personal acquaintances or work.
Not really. I launched different associative projects when I was in school, but they haven’t been really successful. It was a good experience though to realize the energy you need to push an idea up!
When you decided to start your business, what was it that made you say ‘yes, the world needs this right now’? Especially as the entrepreneurship world can seem quite overwhelming and overwhelmed at the moment.
When I had the idea of our still big hit ecological cleansing wipes, I surfed the French and international web to check if anyone else already had the same idea. It seemed that only one person had but I couldn’t even find a brand name. The wipes were just appearing on one marketplace and the product was not looking good. It really confirmed that I had to do something with my idea.
There’s obviously been a lot of talks lately around sexism in the workplace, gender pay gap and issues that generally affects women in business. What was the difference between the expectations you had and what you actually found as a woman creating her own business?
I didn’t have any expectations on that matter. I was 25 when I launched Lamazuna so I was more afraid of seeming too young to my suppliers! Later when Lamazuna became bigger I’ve had some weird reactions from one or two suppliers, I would say “paternalists” reactions.
Do you feel the pressure to present in a certain way, or act in a certain way of being a woman in business?
I just choose not to. And I make my point of not entering any women clubs, that’s my way of showing that women can be the same as business as men.
Was it hard to get people invested in your vision and how did you go on about it (from actual investors to the people working around you, to your customers)?
It took a long time. 5 years to be exact. Then the COP21 happened in Paris and suddenly many people got interested in zero waste and vegan products! Before that, I contacted plenty of bloggers and sent them products to try. That’s how I spread the word about Lamazuna.
Thank you so much to Laëtitia. We wish them all the best and are really glad to have had the opportunity of talking about Lamazuna.
Stay tuned for more interviews with other women entrepreneurs!