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Makeup 101: Texture: Powder, Liquid or Cream?

Makeup 101:
Texture: Powder, Liquid or Cream?

When approaching makeup for the first time, it’s understandable to get overwhelmed by the amount of information out there. New, innovative products are released every day, and it can be hard to figure out what’s right for us. Too many choices often lead to no choice at all, as we think it’s simply too much for us to handle.

Our series Makeup 101 wants to go back to basics. We aim to tone down the chaotic makeup world, giving you the keys to understand the essentials. We talked about undertones and gave you some tips if you’re just starting to buy makeup. Today, we tackle products’ textures.

Most of the makeup out there is formulated in either powder, liquid or cream form. But how to choose which one is best for you? And what’s really the difference between them all? Here, we give you some things to take in consideration when choosing a makeup product.

Your skin

Each product’s texture will react differently depending on your skin type. Knowing what kind of skin you have will generally help you a lot in your journey with makeup, and this is no difference.

If you have oily skin, it is preferable to use powders. As you can imagine, powders tend to dry your skin, avoiding that shiny finish that happens when you sweat, or when you have too much liquid on your face. Powders keep that in control.

On the contrary, dry skin will get drier with powder, but thrive with liquid or cream products. As powders accentuate the dry spots, liquid and cream makeup usually have moisturising qualities to them (but that doesn’t mean you can skip on your skincare!)

Combination skins are the luckiest, as they can benefit from all textures.

Applying the product

Of course, each texture requires a different applying technique. We advise you use your hands when applying creams and liquids, as it will allow you to distribute and blend the product better on your skin. Powders, instead, always require brushes to perform at their best.

If you’re just starting with makeup, you might want to consider buying cream or liquid products. They are definitely the easiest to work with, and you won’t have to go down the brushes rabbit hole too soon.

Play with different textures

There are a lot of different reasons why a product doesn’t perform well. Most of the times, it’s simply not the right product for you. It happens often that customers praise a makeup product for being the best thing they’ve ever had, but when you buy it, it’s no good at all.

Skin is — again — the main cause for this to happen. But if you think you’re buying the right product for your skin type, everyone swears by it, but you can’t see the same results, a good tip is to play with different textures. Always set your cream product with a powder (we talk about this in our guides on how to use our Correct & Conceal Palette). Also, try using a cream base for your powdered eyeshadow; use a lipliner to contour your liquid lipstick.

Finally, don’t be afraid to experiment. The best thing about makeup is that all the choices that scared you at the beginning, they are actually the reason why it’s so fun. There is no right way to wear makeup, but a lot depends on the result you want. We can offer you tips and tricks, but you do what makes you feel confident.

If you have any suggestions of topics you want us to cover, email us at support@jeccamakeup.co.uk and we’ll be happy to talk about it next time!