**NEW** Transgender Awareness Lipstick

Jecca Makeup is Vegan and Cruelty-Free

If you’re looking for an ethical brand that cares about people as much as animals, look no further. Jecca Makeup is vegan and cruelty-free, certified by PETA, and a proud promoter of being yourself and standing up for others.

The term ‘vegan’ is used to suggest any product which does not contain animal derivatives and any object which is not made from animal parts. While ‘Cruelty-free’ means no harm has been done to animals to manufacture a certain product.

According to The Vegan Society, the vegan community of Great Britain grew over 350% between 2006 and 2016. In response, the rise of plant-based products in our grocery stores has been evident in recent years, and the demand for vegan products has been as high as never before.

Purchasing cruelty-free products has also been under the radar of many, lately. This is understandable, as part of the vegan lifestyle extends to buying cruelty-free. Indeed, being vegan is not only about what you consume in your diet, but also what you wear on your skin, including makeup. With veganism on the rise, cruelty-free products are as well.

Since 2013, the EU has banned animal testing, making all beauty products in the UK technically cruelty-free. However, as many brands also sell in China (where animal testing is compulsory), many vegans abstain from giving money to aforementioned companies. Instead, they opt for certified vegan products.

Jecca Makeup is proudly vegan and cruelty-free. As our company strives for individuality and inclusivity, we care about what our customers care about. It is important to us that none of our products is cause of harm, to people nor to animals.

Vegan beauty products also tend to be far better for your skin. Without any bizarre ingredient (like animal fat, often used in cream blushes), Jecca’s products are almost completely natural. Although beneficial to all, our makeup line is particularly helpful for transgender people who are going through hormonal injection: no nasty reaction from weird ingredients with our products!

Directly from PETA’s website, ‘Companies listed either signed PETA’s statement of assurance or provided a statement verifying that they do not conduct or commission any animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future’. Jecca Makeup is proud to be included in the list of PETA certified vegan and cruelty-free makeup brands.